![]() ![]() Using data storytelling, you can evoke an emotional response on a neural level that can help your points be remembered and acted upon.ĭata storytelling uses the same narrative elements as any story you’ve read or heard before: characters, setting, conflict, and resolution. Rather than presenting your team with a spreadsheet of data and rattling off numbers, consider how you can engage multiple parts of their brains. When multiple areas of the brain are engaged, the hippocampus-which stores short-term memories-is more likely to convert the experience of hearing a story into a long-term memory. Mirror neurons, which play a role in empathizing with others.The amygdala, which processes emotional response.Wernicke’s area, which controls language comprehension.When someone hears a story, multiple parts of the brain are engaged, including: The brain’s preference for stories over pure data stems from the fact that it takes in so much information every day and needs to determine what’s important to process and remember and what can be discarded. While storytelling methods have come a long way since the days of cave paintings, its psychological power holds true tens of thousands of years later. Humans have told stories since the Cro-Magnon era to communicate with others for survival and record accounts of daily life. Related: The Advantages of Data-Driven Decision-Making The Psychological Power of Storytelling ![]() These can be charts, graphs, diagrams, pictures, or videos.ĭata storytelling can be used internally (for instance, to communicate the need for product improvements based on user data) or externally (for instance, to create a compelling case for buying your product to potential customers).
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